移動聯(lián)通定制手機參與銷售 運營商主導(dǎo)市場
中國移動和中國聯(lián)通已經(jīng)通過定制手機參與銷售，并且各自成立了專門的公司參與渠道的競爭。以中國聯(lián)通為例，聯(lián)通華盛控制了三分之一以上的C網(wǎng)手機采購，聯(lián)通已經(jīng)成為中國最大的CDMA手機代理商。2006年，聯(lián)通預(yù)計采購300萬部C網(wǎng)手機，采購金額超過30億元人民幣。
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運營商大規(guī)模定制手機，直接影響了產(chǎn)業(yè)鏈各環(huán)節(jié)的競爭狀態(tài)，諾基亞、摩托羅拉等大廠非常重視參與中國移動的手機定制，而海信、中興、宇龍等國內(nèi)廠商，也通過參與聯(lián)通手機定制占有了穩(wěn)定的市場份額。
從發(fā)展趨勢看，未來中國移動和中國聯(lián)通將更多的介入手機銷售領(lǐng)域，除了推廣新業(yè)務(wù)以外，更重要的是加強通信運營商在整個產(chǎn)業(yè)鏈中的地位，加強和最終用戶的聯(lián)系，應(yīng)對未來新進運營商的沖擊。而伴隨著3G牌照的發(fā)放，新進移動運營商面臨著迅速發(fā)展用戶的壓力，將采取類似中國聯(lián)通C網(wǎng)初期的策略，通過終端補貼甚至入網(wǎng)送手機等優(yōu)惠手段來發(fā)展用戶。中國的移動運營商在未來的幾年中將會更深入的介入手機銷售中，將成為手機銷售的重要力量。
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